Zenesoul KEOTR (2024)
When Bumble, the dating app, was launched in 2014, it was a welcome alternative to Tinder. It was sold as pro-female for permitting women to make the first move and protecting them from unsolicited and sometimes inappropriate advances. It appeared to be a revolutionary step in the heterosexual dating game, but was it? These days, a mere decade after the launch of the app, an increasing number of women around the world are leaving Bumble as well as all other dating apps behind.
The apps are losing billions in value, openly admitting that they are primarily concerned with female users. Perhaps the reason for the prioritization of women’s experience is that women attract men to the apps and not the other way around. Realistically, dating apps are businesses with a profit motive, not a fairy godmother delivering a prince charming, so it would suit them to keep users online and swiping forever rather than actually providing a true match. Well, many women are responding by checking out entirely and focusing on their own happiness and well-being.
“KEOTR” by Nigeria-born, Canada-based artist Zenesoul is an empowering call to keep your eyes on the road and remain steadfast in self-love despite disappointment in dating. Her message is masterfully delivered over an afrobeat rhythm with a beautiful saxophone riff. It’s truth and encouragement served with soothing vocals, exactly how life should be.
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