AKA The World is Yours (2016)
Cicero coined the term “alter ego” thousands of years ago, and while he understood it as a “second self, a trusted friend,” varied iterations of the alter ego ripple through our myths and media.
Newer research suggests that forming a second self can be used as a tool for success. In the case of global stars who perform in front of huge audiences, they create alter egos to step into the larger-than-life personas necessary to put on a great show. Beyoncé has Sasha Fierce, which in turn inspired Adele’s Sasha Carter. Cary Grant famously said, “I pretended to be somebody I wanted to be and I finally became that person.” Our minds are so powerful, we can tell ourselves who we want to be and with time and effort, we can become that person.
“The World is Yours” is a bombastic hip hop tune from the late AKA, also known as Kiernan Forbes. Naming himself AKA was a stroke of brilliance, naming his first album Altar Ego a mix of sorcery and marketing mastery. “The World is Yours” was the first single from his third album Touch My Blood, and samples “Løb Stop Stå” by the Boom Clap Bachelors. The energy of the song is so inspiring, pick a personality and enjoy it!
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